Forty-four retailers will have the best holiday season of their careers this November. Will you be one of them?

1. Access to a potential 100K+ high-intent shoppers over 35 days during the peak holiday buying window in Denver.

2. A fully branded temporary storefront in Cherry Creek North — the most coveted retail address in Colorado.

3. An immersive market experience unlike anything CCHM has produced before — elevated design, expanded programming, and a hospitality standard that keeps shoppers on-site longer and spending more.

4. A membership in our new Market Mastery program— the most comprehensive retailer support program in the holiday market industry.

This year is different. Here's what we're seeing.

Last year's 6th annual Cherry Creek Holiday Market broke sales records, and 2026 is shaping up to be the most competitive retailer year in CCHM's history. We have already seen more inbound interest from prospective retailers than at any comparable point in prior years, and that interest is still growing.

We anticipate a full sellout of retailer spots, and we anticipate it happening fast.

Why be a VIP?

You've proven yourself, and you deserve first access. But this window is short.

VIP Registration closes July 1, 2026.

Once it closes, every unclaimed spot moves immediately to the general applicant pool — no exceptions, no extensions. If you want to be at Cherry Creek in 2026, now is your moment.

The Investment: Fetch Concepts is putting in an additional $150,000 to elevate the Cherry Creek Holiday Market in 2026!

The 2026 full-season booth fee is $11,000, a $1,000 increase over last year.
Here is exactly where that investment goes:

1. Site Elevation: Alpine-village-inspired custom pod facades, upgraded decor, and expanded experiential elements designed to drive dwell time and attendee spend. CCHM is being rebuilt around a higher standard. Your booth will be part of it. See renderings below.

2. Expanded Marketing: We are making the most aggressive marketing push in CCHM's history across digital and physical channels. The 2025 market generated 182M+ potential media impressions. We are building on that. Last year the CCHM retailer pool saw a collective 1.5% increase in gross sales. This year, we are aiming higher for everyone.

3. Market Mastery Membership: A new retailer program built around one idea: you are part of something bigger than a market. Membership includes:

   • FREE ACCESS MEMBERSHIP to the Denver Metro Chamber of Commerce ($2,500 value)

     • This membership is designed for growing businesses seeking visibility and influence. We are paying for YOU to have this membership and all of the perks that come with it, because we care about your success year-round, not just at the market.

   • Retailer daily support through a retailer lounge area, free coffee and water, booth breaks, comped bar beverages and FREE trash service.

   • Weekly Placer.ai foot traffic data and heat maps delivered directly to you

   • Intentional marketing highlights and collaboration

   • Kickoff party before opening day

   • Priority placement and personalized recognition

   • Plus MORE perks to be added throughout the year

Vendor FAQs

What’s going on this year?

The vendor booths are in red and green with entrances being at 1st and 2nd Aves on Fillmore St. There will be line of sight through the entire market and an enclosed lounge at the end of the market.

Can I select my booth location?

We will work with each VIP vendor to select booth locations IN ORDER OF REGISTRATION, regardless of payment plan selection.

Where is the market located?

Cherry Creek North

Fillmore Plaza, 105 Fillmore Street, between 1st and 2nd Avenue Denver, CO 80206

What are the event dates?

Nov 19 - Dec 24, 2026

What are the event hours?

• Sunday - Wednesday - 12:00 pm - 7:00 pm

• Thursday-Saturday - 12:00 pm - 9:00 pm

• Thanksgiving 11/23 - 12:00 pm - 3:00 pm

• Christmas Eve 12/24 - 12:00 pm - 3:00 pm

Have booth fees increased this year?

Yes, booth fees have increased this year. Fetch Concepts is making its largest single-year investment in CCHM history for 2026 — more than $150,000 going directly into elevated booth aesthetics, immersive experiential design, expanded programming, and a hospitality experience unlike anything Cherry Creek has seen. This is not a refresh. It is a full reimagining of what a holiday market can be, and your booth is at the center of it.

The floor is rising. Your $11,000 buys more in 2026 than it ever has.

What were the average vendor sales in 2025?

The vendor gross sales average for 2025 was > $44,000

What is the investment to be a vendor?

$11,000 or a payment plan of 4 payments of $3,000

How do I report my gross sales?

Submitted sales reports every Monday that accurately reflect both credit card and cash sales from the event.

Will there be weekly options vs the full month?

We will not be offering weekly vending opportunities. At this time, we are only offering full-month registration. If the full months are not reserved, we will offer 2 blocks (the beginning and end of the market). This is NOT guaranteed to be an option if all the storefronts are reserved for the full month.

What is new this year?

New Pod Facades. New Decor. New Marketing. New Lounge. New Market Mastery Membership Program. This year is going to be bigger and better than ever before.

What about heat and electricity?

Electricity will be provided to each booth. Vendors will be responsible for providing their own market-approved space heaters. We will provide extension cords to your booth and work with vendors that have special electrical requests.

How many people will be there?

This year, as a result of our expanded marketing campaigns, additional programming and robust decor package, we expect attendance to grow to 100,000+

What marketing, PR and social media efforts will you be doing to promote the market?

In 2025, CCHM generated 180 million potential media impressions, doubled its Instagram following, and ran in tandem with Cherry Creek North's national agency campaigns across digital, broadcast, radio, and print.

For 2026, we are matching that reach with a market worthy of it. A fully reimagined site. Immersive experiential design. Expanded programming. And the most aggressive creative marketing campaign in CCHM history — built to fill every one of those 44 storefronts with the customers your brand deserves.

The market looks different this year. The world is going to know it.

How many other market vendors will be there?

44 total storefronts are available. There will NOT be more spots made available.

Do I need business insurance? How do I get that?

Yes, our insurance policyholder requires us to verify that all our vendors are insured with $1M liability naming Cherry Creek North Business Improvement District and Roost Companies LLC as a location for our specified market dates. There are reasonably priced policies that can be found online or through your insurance broker or existing policyholder (auto, home, etc).

Is there a security deposit?

Yes, there is a $1,000 refundable security deposit collected at checkout, regardless of if you pay in full or choose the payment plan option.